Short videos are currently THE thing on the internet. To tell their stories, brands, individual contributors, and social media influencers use short videos as reels, stories, and so on. But are all of the videos watchable? No, TBH. Although short videos range from 15 to 60 seconds (some are even longer), if they are not well prepared, keeping the audience’s needs in mind, they may fail to perform.
- Choose the Best Strategy
We need a plan first and foremost when creating videos for social media. What are we aiming for, and who is our target audience? How are our rivals faring? Solving all of these questions will help to clarify the situation with our video.
We need our videos to stand out in a sea of videos on the internet. You can take a simple route by using templates. For instance, if you’re creating Facebook ad videos, you can use Facebook ad templates to promote brand awareness, special offers, or lucrative deals. Furthermore, we must establish our objective correctly. What do we intend to do with the video? We can use Instagram Reels Maker applications to create exciting videos with the goal of gaining visitors to our website, sign-ups, phone calls, and so on.
- The 3-Second Rule Of Video Marketing
What makes people want to watch our videos? Because they’re appealing, right? It should tell a story that entices them to keep watching for a while longer. You can easily do your work by using an image to videos tool, which eliminates the need for professional editing and allows you to convert your clicks into a video. You must create a video that will pique the interest of viewers. Viewers may become easily distracted and scroll down for more recent ones. Our plan is to surprise them with interesting content.
There are numerous examples of brilliant short videos. Here’s an example from Google.
- Short Video Types
First, we must determine what our product is. And how can we create interesting short videos to raise awareness of our product? Short videos can be Live-Action, Screencast, or Explainers.
We use real locations, natural objects, and people to show something in live-action. It could be a vlog, tour, tutorial, commercial, or challenge video.
The screencast is more technical in nature. Any problem scenario is solved on the computer and then recorded. It is later published in a user account for others to view. One thing to keep in mind here is to correctly portray the problem scenario within the first three seconds and explain it in the later part in the simplest way possible.
- Keep It Brief
Only watch a long video if it is visually appealing. Even if the video is interesting, the audience will not sit through a lengthy video. And there’s a reason for it. Most internet users who watch videos do so only during their commute or in between tasks. As a result, they don’t have a lot of time to watch longer videos. So, telling the story succinctly is what we must master. If knowing quickly is impossible, use Instagram reels maker to intelligently divide them into multiple stories or provide a CTA to take them into our channel.
How long should a short video be?
- 1 minute Instagram videos
- 15 seconds for Instagram stories
- Instagram reels range from 15 to 60 seconds.
- Facebook videos: 1 minute or less
- 20 seconds on Facebook Stories
- 2 minute YouTube video
- Subtitles Should Not Be Ignored.
Subtitles are essential to any video, short or long; only a small percentage of viewers scroll through their social media channels with sound. To capture their attention, we must provide good captions for the video’s voice-over.
If the video does not include a voice-over, we must concentrate on the typography and animation. We must design the video so that there is enough text information for the audience even if the video is muted.
- Microphone with Clear Audio and Royalty-Free Music
We must keep a few things in mind when providing audio in a video. Consider Instagram story templates and how they focus on visuals and audible elements.
So our first task is to ensure that the audio is audible to the audience. The background sound should then match the video’s theme and, most importantly, be royalty-free. There are many websites that offer royalty-free music, and using Instagram reels maker to get the audio is also recommended.
- Evokes Emotions in the Audience
To make a video go viral or attract immediate attention to our content, we must work on the story and the process of telling it. For it, we can use real-life examples of a problem. These connect the audience directly to the event, and we can keep them watching our video for a long time. It is an excellent method of increasing social media engagement.
The most important thing to learn is how to create an emotional bond with the audience. Users are thus not only glued to our content, but are also well aware of our brand.
- Finally, Include a Call to Action.
Every social media video we create must include a call-to-action button. It could be any of the following: Sign-Up, Call Now, Visit Us, Contact Us, or Learn More. Every button will help our company in different ways. After watching our video, we want the audience to take action, and the CTA buttons are the way to do that.
- Optimize For Various Channels
We now have a critical task to complete after creating a short video or reels with Instagram reels maker. Optimization. Every short video on our social channels must be mobile, tablet, and desktop optimized.
A video created while watching Instagram Stories may not be visible on desktops. As a result, we must export high-quality videos in a variety of sizes for a variety of platforms.
Last Thought
Short videos are popular. It is also the most exciting way to introduce our brand. It assists us in persuading the audience by utilizing both audio and video. To create engaging videos, we can use popular Instagram reel makers or other video-making software. However, before proceeding, consider an example and keep the preceding points in mind to get the proper conversion through short videos.
