When browsing the web, you may notice that the URL changes as you click from one site to another. Sometimes your URL is straightforward like www.mysite.com. Or you can add pre-site terms like www.shop.mysite.com. In this example, the word “store” acts as a sub-domain, separating the two sites from each other.
What is a subdomain?
A subdomain is added to the URL string to sort and sort the information on the website. You can use subdomains to separate parts of your site, such as a blog or store, from the main areas of your site. Wikipedia uses one to separate the words on its site from the example above. Subdomains offer a number of features, all aimed at streamlining and enhancing the user experience.
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Now you know what subdomain means. Learn how to setup a subdomain.
How to create a subdomain
So creating a subdomain is very easy and you can do it through your web hosting company.
Use HostGator as an example.
Step 1: Login to your account.
First, log in to the backend and scroll down until you see the domain area.
Step 2: Create a subdomain
Here you should enter both the name of your subdomain and the name of the domain to which you want to link it. In this example, I gave an example of a tennis site.
Step 3: Update DNS records.
Once the subdomain is established you need to add a new domain name system record or DNS. Please do not expect your edits to start immediately after updating, and the site may take up to 24 hours to take effect.
Against the subfolder. of the subdomain
The difference between a subfolder and a subdomain is the most confusing.
When you add a subfolder, your adding URL remains part of the primary domain. It doesn’t signal to Google that it’s different because it’s an integral part of the entire website.
Which is better for SEO vs subdomains. Subfolders are the main point of discussion.
The most important thing to know is that Google sees a subdomain as a separate entity, which means that everything you do has nothing to do with the main page. The overall domain placement of your larger domain does not take into account all links and content.
Depending on your goals, this can be beneficial or detrimental.
This can be an advantage if you are working on a completely different sub-domain, which can damage the reputation of the parent domain . This is not recommended if your subdomain is partially linked to the parent domain and all your links and content come from there. I can see why subdomains seem so attractive as user experience is an important business driver this year. You’d be better off focusing on something else, like content modification and mobile optimization, as the difference between the two is usually very small.
When should you use a subdomain on your website?
There are many situations where you need to use a subdomain rather than a subfolder.
Leave your primary site.
There are times when you want to add something or create content for your website but you don’t want to be associated with it. Despite the similarities, each URL serves a different purpose and should be treated accordingly for SEO.
Both Google and users agree that the page experience is important. In short, if your site is cluttered and difficult to use, visitors will abandon your site.
By reducing the content on your site, subdomains can help you manage this. Both subdomains and subfolders will help you deliver a high-quality user experience for your users, and that’s your responsibility.
Websites should be classified by language.
If you have multiple companies in different countries, you may want to use subdomains for each language.
I gave an example of Wikipedia above, but many companies around the world are using it to better manage their sites and allow Google to focus on the right language for their audience right now.
When should you not use subdomains?
If SEO Services India is a good way to get visitors to your site, a subdomain may not be a good choice. Your entire website should be in line with what your brand wants to achieve.
There’s no reason not to include keyword-rich content on your product and sales pages. Google will not transfer this link authority and keyword density to your main site by classifying your store as a separate site from your blog.
What are the advantages of using subdomains for SEO?
We’ve talked a lot so far about why subdomains aren’t essential for SEO. Now let’s talk about how these can be useful for you.
Improve the on-site experience
A survey of key user experiences conducted by Amazon Web Services found that 88% of online users would never visit a site if they had a negative experience.
Get Domain Authority.
The Domain Authority Classification effectively displays your confidence in giving your customers what they want. The better and older the website, the higher the ranking.
If you produce high-quality content, drive traffic and retain visitors to your site, your placement will improve. If you use unethical SEO methods, your ranking may be affected.
Combining two domains is a great technique to use subdomains to extend domain authority.
For example, you can write an article for your blog with links to items in the store. As long as you don’t exaggerate it, this kind of correlation is useful for best SEO service India.
Good content organization
I’ve talked a lot about user experience and content structure, but it’s important to understand why these topics are important.
Not only is it easier to find ingredients when ordering, but it also makes it easier for Google to crawl the site. This will make it easier for Google to identify the terms you want to rank for. If Google can easily crawl a site, so can people.