Choosing an SEO agency that considers conversions rather than vanity metrics, such as social shares and traffic, is essential.It’s hard to find SEO agencies, so this guide was written to assist you in making a better decision. The following will discuss five critical questions you must ask on a discovery phone call with an SEO company.
The aim is to provide an exciting contrast with all of the “guides’ on the web that give generic advice. For example, “consider what you need” and “examine your team.” You already know that. If you’re searching for advice on selecting the right SEO firm, these questions will help.
What pricing do you offer?
RivoRank is our SEO agency. We built it around these criteria. Our SEO is focused on conversions rather than search volumes. We recommend a short discovery call.
How do you convert your website traffic?
The conversion rate separates the good SEO companies from the bad. Traffic and rankings may be excellent, but ultimately, you’d like people to buy the product. How well an agency can convert depends on which keywords it chooses. SEO strategies.
- Here is how the SEO industry defines a standard SEO strategy.
- SEO tools like Ahrefs can be consulted
- Take on keywords with high traffic and low keyword difficulty
- Add these keywords to a table.
However, the problem with this strategy is that the searchers of high-volume keyword terms are usually at the bottom of a sales funnel. They have yet to be ready to buy and require a longer process.For example, if your funnel is geared towards high-volume construction and building software sales, you might use keywords such as “what construction software is” or “what benefits come with construction software.”
Even though these keywords are searched for frequently, it is unlikely that people will buy your product. These people don’t need to understand how valuable construction software can be.Consider keywords at the bottom of a funnel, like “best building software” or “construction management software for small businesses.”
Google users who type these phrases are likely to be ready to buy. Just create an article highlighting their problems and how your solution will be better than others.Our experience has shown that the keywords in this section of the funnel account for most website conversions. You can get ranked for them within two to four months, as they are typically scored below 10 for keyword difficulty.
It would help if you were wary of SEO agencies who build their strategies based on volume. The proof they provide that SEO works will probably consist of graphs showing visitors’ growth over time. Not the conversion rates of those people who read the articles.
What’s your writing process like?
During this call, it’s also a good idea to ask questions about the SEO company’s content writing processes.Many SEO agencies use what they call the ChatGPT strategy. This involves typing the main keyword into Google. After scanning the page’s content, the agency will rewrite all the text and post it to your website.
Your content will sound the same, with only surface-level arguments and suggestions.
During your call, asking questions regarding the SEO agency’s writing process is a good idea. When an agency’s content-writing process is unclear, or they admit that this ChatGPT approach has been used, you should look for a different agency.
A good SEO agency will interview you and ask questions about your business. It’ll also survey your clients to discover their concerns, try your product and that of your rivals, and write an article based on this information rather than just copying the articles already found on Google’s top page.
For example, before we worked with MightyForms – a form-building tool – we had a long video chat with the founder. During the call, we asked endless questions about how it differed from other form builders and which pain points the users experienced.
The result was a truly original piece of content that resonated well with our customer’s problems and demonstrated no need to be frustrated by primary forms builders, such as Google Forms. Not only did we rewrite content found on the SERP, but we also created unique and original content.
How do you get backlinks on my site?
Backlinks play a significant role in ranking because they act as votes of faith for your website. As your website becomes more authoritative to Google, it is easier to rank on competitive terms.To be ranked higher than your competitors, you must get an SEO agency involved in building backlinks.
Unfortunately, it’s not uncommon for SEO agencies to lack a proper backlink strategy. Many SEO agencies publish content hoping that other websites will link to it. You may be posting news about your industry or writing revolutionary content, but convincing other sites to connect with you will take a lot of work.
In discovery calls, asking about how an agency creates backlinks is essential. Once they have published content on your site, an Saas SEO agency can leverage their connections to convince other websites to backlink to you.When building links, SEO agencies need to expand their criteria. Don’t keep low-quality, spammy links from pointing to your website. They can hurt the rankings of your website and save you money.
Are you able to provide any references or case studies?
While you’ll find testimonials, case studies, and references on most SEO agencies’ websites, it is best to dive into them during a discovery call.Examine the particulars: how long did it take the agency to truly understand their client’s products, how many articles they produced per month, what articles led to the greatest conversions, and how much client value was received about the monthly fee?
Try contacting the clients who are featured in these case studies. They can help you better understand what is expected of you. The clients of case study agencies are often willing to talk to you about what they think and some issues that you may need to consider.
What pricing do you offer?
The price of the SEO service will vary depending on what you are willing to pay. However, it would help if you chose a reputable agency. The agencies copy the AI content from your website and paste it. Also, they are well-known for using black hat SEO methods that may make you penalized by Google.
A good SEO agency starts around $2,000 a month. It includes a site audit, a strategy for the bottom of the funnel, at least three high-quality articles, and a few backlinks.For example, if your SaaS company is bootstrapping and charges $2,000 monthly, an agency can provide good results if it fulfills all the criteria above.
Some boutique SEO companies focusing on a particular niche can charge $10,000 monthly. Consider this service if you’re on a tight budget or have specific SEO requirements.
Rivo Rank Search Engine Optimization Agency that is SaaS-based and takes conversions into account
Ask these five questions when you need to find the right SEO company. These will let you know if an SEO firm reports only on traffic and vanity metrics or if it also includes conversions.You can book a call to discover more about us if you want to find an SEO firm that will handle conversions. We will take you through every step of the conversion-based optimization process.