GetItSMS finds that SMS open and reply rates reach 98% and 45%, respectively. With a powerful Bulk SMS API, businesses can automate their SMS campaigns and target customers more proactively.
SMS remains the communication tool most used by businesses, be it for marketing, instant OTP SMS sending, automating regular reminders, etc. because they are reliable, easy to use and inexpensive.
What is Bulk SMS API?
The Bulk SMS API is a software interface that allows your business to integrate SMS with an existing software platform, website, third-party application, mobile application, or CRM.
By entering a few parameters, you can send any number of personalized SMS to a large number of users/customers. You can also schedule campaigns at any time of the day, allowing your business to work overtime when you need your customers.
How does Bulk SMS API work?
The SMS API is a RESTful HTTP API that allows you to deliver SMS from within your company’s apps or services. Send SMS with a password.
You can enable SMS notifications to your customers on autopilot based on predefined conditions. After integrating with an SMS API, you can send an HTTP POST request, which will then automatically trigger SMS campaigns to the numbers of your choice.
Bulk SMS API Integration with marketing automation tools
One of the biggest benefits of bulk SMS APIs is their ability to seamlessly integrate with marketing automation tools that enable customer segmentation, message personalization, analytics, and more. This allows businesses to send bulk SMS to large groups of customers without ever leaving their tool of choice.
For example, GetItSMSl’s bulk SMS API integrates seamlessly with WebEngage and CleverTap. This means you can manage customer relationships in your marketing automation tool of choice, send SMS right from the interface, and track your advanced SMS campaigns, all in one place.
When to use Bulk SMS API?
Bulk SMS API is can be used whenever you need to send SMS to a large group of users/customers. Depending on the nature of your business, this can be a variety of things such as: B. Promotional messages, appointment reminders, training information, status updates and more.
Promotional SMS campaigns using Bulk SMS API
Bulk SMS APIs are most typically used for advertising campaigns. Businesses regularly send text messages to customers to inform them about new offers, discounts, product launches, discounts, events, etc. For bargains, companies are also planning a range of text messages that will include reminders, special offers, personalized messages and more.
Although most businesses merely send bulk SMS with promotional material. You may make them more active by adding personalized promos or discount codes. For example, you can automatically generate a personalized promotion code for each customer and send it via SMS, which they can then use to receive discounts. This helps you accurately measure the return on investment (ROI) of these campaigns and optimize their returns over time.
Regular updates to customers
Banks, for example, send customers regular updates on their account balances. The Income Tax Office reminds taxpayers of upcoming deadlines. E-commerce portals remind customers of abandoned shopping carts or the availability of certain products. These are all bulk SMS that can be automated using the Bulk SMS API.
Announcements and educational messages
The world’s condition was precarious after the epidemic. Businesses use bulk text messaging to update customers on the latest developments, such as B. Store closures or reopenings, inventory delays or arrivals, schedule changes, and more.
Types of Bulk SMSes
The two most common types of bulk SMS are static and dynamic bulk SMS APIs.
- Static Bulk SMS: This happens when you send the same content to a group of numbers. Reminders, product updates, promotional communications, and so forth are common examples. Static messages can be easily cached and remain the same each time they are sent to the user.
- Dynamic Bulk SMS: This is when you send each consumer a unique message. These text messages are personalized content that changes based on factors such as the customer’s location, time zone, or stage of the checkout process. Examples are current account balance reports, order confirmations, delivery updates.
Conclusion
Bulk SMS is an important communication tool for all businesses today. Regular, timely, and personalized communication in the hands of the customer can make all the difference in customer retention, sales, and profitability. To get the most out of your SMS campaigns, you need a partner that offers speed, reliability, security, and scalability at affordable prices.
That’s exactly what we do at GetItSMS. Our Bulk SMS API provides us with 94 percent delivery rates, personalisation via an attractive user interface, TRAI compliance, and high data security via our SLAs.
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