For successful marketing of your event, the first thing to know is how to reach your targeted audience. There are multiple social media platforms that can help in the process, but Instagram for event registration and boosting attendance is the best place. This platform alone carries a large user base which is in billions and millions of them are active every day. There are multiple engaging features that can be used like reels, posts, live-streaming, and Instagram stories for events promotion and registration. These features are great for interacting with the audience and keeping them engaged throughout the event.
In this blog, we will discuss how to use Instagram for event registration and boosting attendance through promotions.
Instagram’s Guide for Event Promotion and Registration
Although Instagram has a huge audience base and can provide many benefits to an organizer. This platform is great for running a marketing campaign and driving registrations to boost attendance. There are multiple ways to promote an event on Instagram, which are discussed below.
Take Them Behind the Scenes
Instagram offers many great features that can be used to create hype among the audience by taking them behind the curtains. Use Instagram’s live-streaming services and stories to show some behind the scene content. This way you can engage them and build a hype that will lure them to register for the event.
Use Trend Jacking
It is a smart way to subtly promote your event by connecting with the audience with what’s trending in the current time period. Tell your marketing team to get creative and leverage Instagram posts for event registration by making quirky posts about current trending topics. These topics can be anything from celebrity gossip, to government actions, or trending memes. Trend jacking is the quickest way to make a buzz about your event. But you have to use it in the right way, otherwise, you will leave a wrong impression.
Posting regular content using Instagram can help to engage with the newer audience to drive registration. But you should know when to post the content and for that, there is no right time, it is always good to post when the audience is most active. And the same applies to the number of times you are posting, and for that, it is best to be consistent and never overdo it. Use Instagram stories for event registration by posting regularly because this feature is very engaging.
Engage With the Platform Throughout the Event
To maximize the benefit of using Instagram as a marketing platform, you should always engage and post throughout the event. This means posting promotional content before, during, and after the event. Posting before the event using all the features will create excitement among the audience and drive registrations. During the event, post user-generated content, and after the event collect testimonials and feedback from the audience to post. It is a great technique to use Instagram for event registration and boost attendance for future events.
Implement Influencer Marketing
The easiest and fastest way to reach your targeted audience is by implementing influencer marketing. Collaborating with influencers, speakers, sponsors, or any celebrity who is coming to attend the event. Can help in spreading the word faster and more effectively, they can post a story or reel to promote your event. This is a great way to use Instagram reels for event registration and promotion because they can make audio and video content. That is more engaging than regular posts.
Leverage Paid Instagram Ads
If you have an extra budget to spend and doesn’t hurt your pocket, then you can choose to run paid ads on Instagram for event registration. To create an engaging ad, gain insights about your audience using Facebook ad insights or social media listing. Then identify the type of ad that you want to run and create photo, video, carousel, and collaborated ads. Run them through the platform and maximize attendance and registrations.
Hashtags are the easiest way to promote the event because they are easy to create and spread. Choose the relevant hashtag based on your event niche and with each Instagram post, registration process can be made easier by including them. It will provide great visibility to your event on Instagram and your targeted audience and attendees can include them in their posts.
One of the best ways to use Instagram for event registration is to host giveaways to attract more audiences for your event. It is the best way to generate buzz, you can create a contest among your audience that can be based on anything according to your preference. And for the prizes you can give free tickets, early bird passes, discount coupons, etc.
Instagram is a great platform that has a huge user base and can be used to promote your event and drive registrations. There are multiple benefits of using Instagram for event registrations since it is cost-effective and can eliminate geographical restrictions. Using its features, there are multiple ways to promote your event and all it needs for you to be creative. Implementing creative ideas for your promotional campaign is the best way to attract potential attendees. And above-mentioned ideas are the most effective to use.